Simmons Beautyrest: Anatomy of a Re-Branding

Simmons Beautyrest Re-Branding Simmons Beautyrest- Living Life Fully Charged is the new national branding presented by the Simmons Bedding Company. January 30, 2012 Simmons Bedding Company formally introduced its complete brand transformation, setting the stage for the company’s national advertising campaign- the largest in the history of the Beautyrest brand and the bedding lines offered. …

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Beautyrest Recharge Sleep System

Beauty Rest Recharge Sleep System- Beautyrest by Simmons has introduced the new Beautyrest Recharge sleep system that will leave you feeling fully charged.  In January of this year, Simmons announced a brand transformation and made a commitment to consumers to help them lead a “Life Fully Charged”.  This has set the table for the Beautyrest …

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Green Mattresses- tips on what to look for

Green Mattresses: Green Mattresses are now a standard part of most manufacturers model lines.  They provide consumers with healthy, comfortable, eco-friendly, sleep alternatives.  What should you be on the lookout for when shopping for a Green mattress? Green or ‘eco-friendly’ products cover a lot of territory: Make up of the component parts How the materials …

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