Simmons Beautyrest: Anatomy of a Re-Branding

Simmons Beautyrest Re-Branding Simmons Beautyrest- Living Life Fully Charged is the new national branding presented by the Simmons Bedding Company. January 30, 2012 Simmons Bedding Company formally introduced its complete brand transformation, setting the stage for the company’s national advertising campaign- the largest in the history of the Beautyrest brand and the bedding lines offered. …

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Time for a new mattress?

When is it time for a new mattress? When is it time for a new mattress?  Most mattresses come with warranties that cover them in some capacity for 10 to 20 years.  But how long does a mattress actually last and what are some of the signs that you may be in the market for …

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Four Most Popular Mattresses

Top Four Most Popular Mattresses: Innerspring Mattresses are most popular mattresses- The most popular mattresses by far are Innerspring mattresses.  These popular mattresses and bed systems offer numerous styles, features and options.  There’s a model and style of innerspring mattress for almost every taste, and budgets range from basic to extravagant.  Approximately 60% of innerspring mattress …

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