Tempur-Weightless Collection

Tempur-Weightless Collection Tempur-pedic recently unveiled the new Tempur-weightless collection of mattresses designed for extra responsiveness to allow for easier movement in and out of bed.  The Tempur-weightless collection is modeled after the very successful ‘Sensation Collection’ available in Europe. The Tempur-weightless uses a revolutionary new support material to improve the old-fashioned spring mattress experience by …

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Tempur-Breeze Technology

Tempur-Breeze Technology Tempur-pedic continues to lead the way with its Tempur-Breeze technology. Tempur-breeze works in three ways: 1)   Provides extra coolness where the body touches the mattress 2)   Helps regulate body heat for a more comfortable temperature throughout the night 3)   Channels heat away from the mattress The Tempur-Breeze cover feels cool to the touch …

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Simmons Beautyrest: Anatomy of a Re-Branding

Simmons Beautyrest Re-Branding Simmons Beautyrest- Living Life Fully Charged is the new national branding presented by the Simmons Bedding Company. January 30, 2012 Simmons Bedding Company formally introduced its complete brand transformation, setting the stage for the company’s national advertising campaign- the largest in the history of the Beautyrest brand and the bedding lines offered. …

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