In January of 2012 Simmons Beautyrest introduced an almost total rebranding of its mattress lines. A nationwide campaign was launched around the idea and brand promise of “Living Life Fully Charged”. Simmons Beautyrest revamped its mattress product line and introduced the revolutionary Beautyrest Recharge Sleep System.
The Beautyrest Recharge Sleep System is built around the combination of three sleep technologies:
- AirCool Memory Foam
- AirCool Design
- Independent Support Technology
The Beautyrest Recharge Sleep System is designed to deliver the comfort you want and the support your body needs to wake up Living Life Fully Charged.
Simmons Beautyrest Mattress Lines:
Beautyrest Classic: Delivers the comfort and personalized back support that has been brought to you by the Beautyrest name. The pocketed coil technology delivers a sound sleep at an affordable price.
Beautyrest Elite: The next level in sleep performance. With built in motion separation for no partner disruption so both of you sleep soundly.
Beautyrest Black: The premium pairing of luxury and performance. Luxurious fabrics, stylish details and the new Beautyrest Recharge Sleep System designed for comfort and rejuvenation.
Beautyrest TruEnergy: The union of two technologies delivers the contouring comfort of AirCool Memory Foam and the superior support of Smart Response Pocketed Coil technology.
Comforpedic by Beautyrest: Featuring all the benefits of the Beautyrest Recharge Sleep System. Hundreds of sculpted cushions combined with an all-foam mattress to fit your body contours.
Simmons Kids: Mattresses and accessories designed specifically for babies, teen and tweens.
Simmons Beautyrest is entering a new chapter and leading the way to a Life Fully Charged via their well known Beautyrest mattress reputation. This will be a huge opportunity to see how their new Beautyrest Recharge Sleep System performs and how well accepted it will be.
Simmons Mattress Lines-
In addition to the Beautyrest Mattress lines, there are an additional model two lines still offered under the Simmons name:
Beautysleep- Your entry in to the Simmons world of better sleep. A mattress made to last that offers comfort, support and durability.
Natural Care- A combination of science and nature- the perfect sleep surface. Technologically advanced foam formulations and proprietary designs applied to natural substances resulting in a soothing, responsive mattress.