Simmons Beautyrest: Anatomy of a Re-Branding

Simmons Beautyrest Re-Branding Simmons Beautyrest- Living Life Fully Charged is the new national branding presented by the Simmons Bedding Company. January 30, 2012 Simmons Bedding Company formally introduced its complete brand transformation, setting the stage for the company’s national advertising campaign- the largest in the history of the Beautyrest brand and the bedding lines offered. …

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Simmons Beautyrest Mattress

Simmons Beautyrest Mattress- The Simmons Beautyrest Mattress, the mattress that Simmons built its reputation on over 86 years ago and has continued to evolve since its introduction in 1925. Today the Beautyrest Mattress offers the latest innovation: Beautyrest Smart Response Pocketed Coil Technology- A Brief History: 1925- Simmons’ top engineer, John Franklin Gail, designs a …

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